Is Tweeting for Twits?

So we all know how much twitter has recently impacted the world. I mean almost everyone these days, no matter their age, has a twitter or at least knows what twitter is. This new form of social media has made its way into the workplace as well. Especially into the workplace of journalists. Thousands of companies such as radio stations, PR firms, and many others have introduced a new job title. This title of "social media director" is quite controversial for many people. Usually, this job entales having someone update twitter and facebook regularly. Whether it is to promote a new product, or update listeners or TV and radio stations what is up next, the sole purpose of this job title is to work with social media. Outsiders, and even other people in the workplace have a lot to say about this. Many would argue that this job can be done by almost anyone, and it should not be an official paid position. After all, how long does it take to show the average joe how to send a quick tweet, or update a facebook status? The person with the job title often argues that it is a "real job" because a lot of times you have to know a lot about the company or product in order to efficiently tweet about it. But, is that necessarily true? Tweets can only be 140 characters, so how much information is someone really getting from reading a tweet? Isn't it the person who creates the informational link often attached to the tweet that is the professional? This new form or "work" as the "tweeters" would call it is a very controversial one, and is always a highly debated topic. What do you think, is tweeting worthy of a job title, or is it just for twits?